On SportsBook CheatSheet, we label our bets "Best Bets", "Great Bets", "Good Bets" and "No Bet".
A "No Bet" label means either it is a bad bet, or essentially a 50-50 toss up without any clear value.
A Good Bet will usually have an expected profit of roughly 5-15% and signifies there is value in the bet, albeit limited.
A Great Bet is in between a "Good" Bet and a "Best" Bet and will usually have an expected profit of roughly 15-20%.
"Best Bets" are generally reserved for less than 10% of our bet recommendations and will usually have an expected profit of over 20%.
*The percentages listed above may vary between sports based on the variations of results within a sport, likely outcomes, past performance of the algorithms and additional factors.